InMobi, a provider of content, monetization, and marketing technologies, has announced the appointment of regional leaders for its newly expanded partnership with Microsoft Advertising in the Middle East and Africa. To build the momentum with the recently announced partnership, InMobi has appointed Jacob Joseph as the Business Head for Microsoft Advertising in Middle East and Africa while Priyanka Nambiar will be the sales lead for Gulf Cooperation Council (GCC) markets. They will support InMobi’s efforts to grow, retain, and enable strategic and enterprise advertisers in the UAE and wider region. In addition, Nilay Yucedag, Janette Hardman and Seun Methowe, are appointed as sales leads for Turkey, South Africa and West & East Africa.
“The ramping up of the team in-market reinforces InMobi’s commitment to drive growth for Microsoft Advertising in the Middle East and Africa and will enable InMobi to better cater to customers through deeper connections, collaboration, and curated servicing across the several clusters within the region,” shared Rohit Dosi, VP and GM, Microsoft Advertising at InMobi.
InMobi had recently announced the expansion of its partnership with Microsoft Advertising to lead the enterprise and strategic sales, account management, marketing, finance, collection, and billing across the Middle East and Africa.
Talking about this development, Mike Luscombe, Senior Partner Sales Lead, Middle East, Africa, and Turkey at Microsoft Advertising, shared, “We are thrilled to welcome these extremely diverse and talented set of experts at InMobi to drive growth for Microsoft Advertising in the region. I look forward to working closely with each one of them and enhancing the value our clients derive from this partnership.”
Welcoming the regional presence, InMobi client Vittorio Barraja, Senior Director – Biddable Media, PHD UAE said, “InMobi’s in-market presence is great news as we work to maximize impact for brands like HSBC by leveraging the Microsoft Advertising platform. The strategic approach, technology expertise, and deep knowledge brought by the InMobi team will be invaluable to advertisers in the region.”
InMobi has already seen a strong uptick in the adoption of Microsoft Advertising offerings among over 50 key clients across the travel, retail, and finance, industries since the announcement of the partnership. In September 2022, Microsoft Advertising announced the availability of its offerings in over 30 new markets across the Middle East and Africa including UAE, Algeria, Armenia, Azerbaijan, Bahrain, Egypt, Ethiopia, Georgia, Guinea, Israel, Kyrgyzstan, Lesotho, Libya, Madagascar, Malawi, Mauritania, Mauritius, Moldova, Namibia, Nigeria, Oman, Pakistan, Qatar, Réunion, Saudi Arabia, Seychelles, Tajikistan, Tanzania, The Gambia, Togo, and Zimbabwe.
In addition to English, the ads are now supported in Arabic, Hebrew, and Russian languages as well.
