Ipsos MENA has appointed Joseph El Habre as the new CEO of Ipsos Interactive Services (IIS) & Operations in MENA.
Mr El Habre’s mandate will include to prospect and implement innovative and interactive data collection methods for online and offline researching. His new role will include ensuring the running surveys using optimal and various range of techniques at high quality levels to be able to derive the most accurate and secure results. He will also oversee the expansion of the Observer department and the IIS Online panel in the region.
Ipsos’ goal is to create information that is useful to making smarter, more effective decisions. The IIS panel is said to have grown to around 4.8 million members from across the globe and approximately 500,000 in the MENA region covering eight countries including UAE, Lebanon, KSA, Egypt, Qatar, Morocco, Jordan and Kuwait. The panel provides access to people in real time on their mobile devices using the latest in mobile technologies.