Its. Communications Appoints Omar Sadek As COO

Omar Sadek has been appointed COO at its. Communications, a marketing and advertising agency in Lebanon and the Arab region.

“Our company believes in the added value that, armed with his great experience, Omar can invest to improve and develop the work of our team and push the agency forward. This falls in line with the agency’s growth strategy, our aim to become a key player in the world of advertising, and our goal to extend from Lebanon to the region,” said Waddah Sadek, CEO, its. Communications.

Mr Sadek then held major positions in many institutions and companies, such as Marketing Manager at Future TV, Head of Content Development at Impact BBDO Beirut, and Managing Director of J. Walter Thompson in Beirut to name a few. He is also a consultant to many institutions and personalities in the public and private sectors.

His educational background comprises Communications Arts at the American University of Beirut, bachelor’s degree in Marketing from LAU University. He also holds a Masters in Media and Communication Sciences from the London School of Economics and Political Science.

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