Leo Burnett MEA has promoted Ahmad Abu Zannad to the position of Regional Strategy Director for the GCC.
A graduate of Concordia University, Mr Zannad, worked as Head of Consumer Marketing at Zain in Jordan & KSA before moving to Leo Burnett KSA as Head of Strategic Planning. He was then promoted to General Manager- Leo Burnett Riyadh a year prior to him taking on his current position, based in Dubai.
Mr Zannad is a published writer in the fields of brand strategy, marketing and advertising strategy. His publications include 2 books and several articles including Saudi & the Human Touch, Integrated Is Not Necessarily Consistent and Why Evolution Matters in Advertising.
“This is a highly dynamic phase for us and I am delighted that Ahmad will be leading the strategic planning charge. He has exceptional qualifications, broad experience and a very rich perspective, having worked different sides of the industry and delivered results. I am convinced he will be adding considerable value to our thinking, our product and our clients’ businesses and brands across multiple industries,” said Kamal Dimachkie, Executive Regional Managing Director, Leo Burnett GCC.
“I’m super excited about this opportunity, and eagerly look forward to working with the well diversified team at Leo Burnett GCC and applying my experience from within the region towards helping our partners build highly effective marketing, communications and brand building activities,” added Mr Zannad.
