Warc Prize for MENA Strategy 2018, a search for the best strategic marketing thinking that has driven results in the region, is all set for its second edition. The 2018 awards will be chaired by Wasim Basir, Director – Integrated Marketing Communications, Coca-Cola MENA. “Across… Read More
Leo Burnett MEA has promoted Ahmad Abu Zannad to the position of Regional Strategy Director for the GCC. A graduate of Concordia University, Mr Zannad, worked as Head of Consumer Marketing at Zain in Jordan & KSA before moving to Leo Burnett KSA as Head… Read More
Authored by Ahmad Abu Zannad, Regional Strategy Director & Raja Sowan, Regional MD, Arc MEA We believe that everything that matters in our business simply starts and ends with two things — people and their behavior. People live, work, play, eat, use, consume and shop. This article explores… Read More
