Next month will see the first edition of the Lisbon International Advertising Festival.
Scheduled to be open its door on 14th September at Cinema São Jorge, the first panel of the festival will discuss on”The Future: Branded Content or Storytelling in traditional media?” with speakers including Luis Silva Dias – CCO at FCB International, Ramzy Haddad – ECD at Publicis Middle East and Tereza Sverakova – ECD at Young & Rubicam Prague.
The second session will be about “Brands with a purpose or brands focused in great creativity?” with the speakers Alasdhair Macgregor – VP and ECD at BETC, Jason Romeyko – Global CCO at GSK & Deutsche Telekom accounts Sarah Barclay – ECD at J. Walter Thompson New York.
The last panel will be “How not to let a great idea die” with the speakers Chacho Puebla – CCO and Partner at LOLA MullenLowe, Dörte Spengler-Ahrens – CCO at Jung von Matt Elbe and Eugene Cheong CCO at Ogilvy & Mather, Asia Pacific & Singapore.
A special individual conference with the Executive Jury’s president Washington Olivetto, will also be held. Mr Olivetto will be honored with the Lisboa Career Award.
All the conferences at the festival are sponsored by FLAG. The evening will end with the award ceremony. Passes to attend the festival are open available on the festival website.