Judges have shortlisted a total of 97 entries in the Digital Craft category at the ongoing Cannes Lions International Festival of Creativity.
Only two pieces of work from the Middle East and North Africa (MENA) feature in the list. Both of these are Leo Burnett’s ‘Samsung Safety Screen’, that have been entered from its Dubai office.
The Jury was Chaired by Wesley ter Haar, Founder and COO of MediaMonks. This category too did not have any jurors from the region.
No stranger to the Middle East region, Zeba Mahmud spent her initial years in Saudi Arabia. Her academic and career journey took her to the highly competitive media scene in India, where her forte has been in current affairs and education. The driving force behind AM Media Corp, as its Editor-in-Chief and CEO, Zeba's mandate is to present the marketing and media growth story, education and startup ecosystem of Middle East & North Africa. Zeba is based in Dubai, where she lives with her husband and daughter.