For many agencies in the Middle East & North Africa (MENA) region, PR Lions turned out to be a disappointment as this was expected to be one of the stronger categories. However, out of the 84 medals awarded globally, the region has bagged two.
Leo Burnett Riyadh won a Bronze Lion for its widely popular work ‘The Best Milk Cannot Be Bought’ for Almarai.
TBWA\Istanbul won a Silver Lion for ‘Gay Turtle’ for Amnesty International Turkey.
The Grand Prix was awarded to Jung Von Matt Hamburg for ‘Edeka’ for Edeka Zentrale & Co. Kg.
