The Marketing Society Middle East Turns One

The Marketing Society Middle East is back with ‘Collide’. The second edition in this series is scheduled to take place on May 16 in Dubai. This event is special for the Society as it also marks the first anniversary of The Marketing Society Middle East.

The Marketing Society had launched its Middle East chapter in May 2016. Asad Rehman, Director – Media, Unilever MENA has led the chapter since then as its Chairman for the region. Under his chairmanship, The Marketing Society Middle East has engaged with marketers in the region via various initiatives. It has sought to bring transformational change, encouraging marketers to be bolder. This objective reflects the Society’s global ethos.

“Our goal is to lead the marketing agenda and develop the broader marketing leadership,” explains Chief Executive of The Marketing Society, Gemma Greaves, who is encouraged by the success that The Marketing Society has witnessed in the UK, and how it can take that to the global marketing landscape including the Middle East.

She explains that The Marketing Society is a place for marketers to be challenged, to learn and meet interesting people through the network so that they can become better marketers. “We are prepared for conversations that might be uncomfortable and we can get to the depth of an issue to seek solutions. We don’t claim to be experts, but we have access to the most powerful network of talent that can take this forward,” says Ms Greaves.

The Marketing Society Middle East has been involved in connecting experts with diverse backgrounds to inspire.

In its second edition Collide is undertaking the discussion on ‘Digital vs. Physical, Tech vs. Human – Where Should Brands Focus?’

The session will include Franck Boissinot, Vice President Marketing and Digital, Carrefour; Lino Cattaruzzi, Regional Director MENA, Google; Christian Andersen, Director, Portfolio Marketing, MENA, IBM and Tom Warden, Senior Strategist, Siegel + Gale.

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