The Marketing Society’s first year in the Middle East was marked with 16 on-ground initiatives, each aimed at not only giving marketers a platform to discuss the industry’s trends, issues they faced and best practices but also encouraging them to be bold in their approach.… Read More
The Marketing Society Middle East is back with ‘Collide’. The second edition in this series is scheduled to take place on May 16 in Dubai. This event is special for the Society as it also marks the first anniversary of The Marketing Society Middle East.… Read More
“Trust is like the air we breathe — when it’s present, nobody really notices; when it’s absent, everybody notices”: this Warren Buffett quote could not be truer for the present day environment in the advertising and marketing business. Marketers are dealing with newer challenges impacting… Read More
For all allegations that marketers tend to resist change, more often than not we see them taking steps that will lead the industry in a forward-looking direction. The Marketing Society has launched its Middle East chapter with this intention. It has appointed Asad ur Rehman,… Read More
Following its launch in both Hong Kong and Singapore in 2014, The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, are now expanding its network into Dubai. The body would be chaired by Asad ur Rehman, Director Media, North Africa &… Read More
