Wego, an online travel marketplace across the Middle East and North Africa (MENA) region, and MBC Group (Middle East Broadcasting Center), a multimedia company, have entered a strategic partnership whereby MBC has invested a significant amount to accelerate Wego’s growth across the region.
As part of this partnership, Wego’s mobile apps and website will be promoted across MBC’s platforms throughout the year.
“We’re excited to welcome Wego to our family, and extend our portfolio of mobile and digital services. I believe that applying MBC’s brand amplification platforms to Wego’s fabulous product offering will benefit both brands and anybody who books their travel online,” said Fadel Zahreddine, Group Director, Brand Management, Marketing, Branding, Digital Businesses, MBC Group.
Wego was founded in Singapore in 2005, and is now dual-headquartered in Dubai and Singapore after experiencing growth in MENA. Wego entered the region with localized mobile apps and website, as MENA based travelers began shopping and booking flights and hotels using smartphones.
“We are thrilled to welcome MBC Group as a strategic partner and excited by the opportunities to grow and develop the Wego brand while leveraging MBC’s huge audiences as well as their considerable brand building expertise. As we incorporate more video based editorial content and product merchandising to Wego’s online travel marketplace there is obvious crossover potential between MBC’s programming and Wego’s online services,” said Ross Veitch, CEO & Co-Founder of Wego.
Dubai based investment bank Arqaam Capital facilitated this transaction. Other investors in Wego include Tiger Global Management, Crescent Point Group and SquarePeg Capital.