MBC Group (Middle East Broadcasting Center) and NPAW (Nice People At Work), a technology player in business intelligence and analytics for the online video industry have partnered to provide real-time actionable data that allows MBC’s VOD service, SHAHID, to deliver optimal premium video streaming experience to its audience.
“NPAW’s YOUBORA will allow us to act faster upon our SHAHID user experience enhancements coping with our region’s infrastructure challenges particularly with the variety of broadband connectivity levels which directly impacts any video streaming experience,” said Fadel Zahreddine, MBC’s Group Director of Brand Management & Digital.
By analyzing key metrics and KPI’s from YOUBORA Analytics, MBC is able to take proactive actions to continuously improve their services across all screens, leading to increased audience engagement and viewership growth. With YOUBORA Analytics MBC’s SHAHID will be able to monitor critical audience, quality and user behavior metrics on streaming Video. YOUBORA also allows for the multi-level filtering of different parameters to easily pinpoint key information. The data provided through YOUBORA can also be used to compare various digital audiences and quality KPIs to analyze and decide on how to improve the overall delivery performance of SHAHID.
“Using YOUBORA we are able to better analyze and monitor our SHAHID VOD service. It improves our users’ experience by leveraging important aspects of our video streaming, audience engagement, and quality of experience,” said MBC’s Senior Manager Online Platforms, Adriaan Bloem.
“We are proud to strengthen our leadership position in the Middle East and North Africa with the addition of MBC Group, to our growing list of key customers. We know the high expectations MBC’s SHAHID viewers demand, but we also know that MBC has accomplished those expectations by delivering an experience with high standards. For this reason, we are committed not only to keep those standards, but to exceed them by enhancing critical aspects of their video service, quality of experience and audience engagement,” added Ferran Gutiérrez, CEO at NPAW.
