Tablet Boom Days Over? GWI Says Yes

The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets. While tablets have enjoyed healthy growth in recent years; since 2011, the numbers getting online via these devices have more than trebled – jumping from just 10 percent at the start of the decade to more than one in three in 2016.

Data from Global Web Index (GWI), market to market, region to region, show that the boom days for tablets appear to be over. The speed of the increases slowed dramatically during 2015 and, in the first quarters of 2016, tablets have now started to decline. What’s more, 16-24s now lag behind virtually all other age groups in terms of usage.

Clearly, these devices are struggling to convince many that they are must-have rather than just nice-to-have devices. Unless tablets can provide a level of functionality sufficiently higher than mobiles to warrant the expense, we can expect this trend to continue.
GWI Tablets

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