Memac Ogilvy, Y&R Front Runners In Outdoor Lions

in Advertising

Out of the 495 shortlists in the Outdoor Lions category at the Cannes Lions International Festival of Creativity, the Middle East & North Africa (MENA) region has nabbed 21 shortlists.

Memac Ogilvy Dubai and Y&R Dubai received the maximum number with six shortlists each. Memac Ogilvy Dubai got shortlists for its ‘Bed’, ‘Lamp’, ‘Nightstand’, ‘Table’, ‘BookCase’ campaigns for IKEA – Saudi Arabia. On the other hand, Y&R Dubai received shortlists for ‘Sunglasses’, ‘Bag’, ‘Ring’, ‘Make Up’ and ‘Shoes’ campaigns for brand The Cartel.

The second highest shortlist was received by J. Walter Thompson Dubai with five shortlists for ‘Onion’ for Kenwood, ‘Global Transfer’ for HSBC and ‘John Mcenroe’, ‘Winston Churchill’, ‘Marilyn Monroe’ for Kinokunya.

The other shortlists were received by Impact BBDO Dubai and TBWA\RAAD. The jury for the category was led by Ricardo John, Chief Creative Officer at J. Walter Thompson.

The complete list of shortlists is below:

TitleAdvertiserEntrant CompanyCountry
BedIKEA - Saudi ArabiaMemac Ogilvy DubaiUAE
LampIKEA - Saudi ArabiaMemac Ogilvy DubaiUAE
NightstandIKEA - Saudi ArabiaMemac Ogilvy DubaiUAE
TableIKEA - Saudi ArabiaMemac Ogilvy DubaiUAE
BookcaseIKEA - Saudi ArabiaMemac Ogilvy DubaiUAE
BedIKEA - Saudi ArabiaMemac Ogilvy DubaiUAE
Hunger Trap 1MarsImpact BBDO DubaiUAE
Hunger Trap 2MarsImpact BBDO DubaiUAE
Hunger Trap 3MarsImpact BBDO DubaiUAE
OnionKenwoodJ. Walter Thompson DubaiUAE
Global TransferHSBCJ. Walter Thompson DubaiUAE
John McenroeKinokunyaJ. Walter Thompson DubaiUAE
Winston ChurchillKinokunyaJ. Walter Thompson DubaiUAE
Marilyn MonroeKinokunyaJ. Walter Thompson DubaiUAE
The World Expiration DateGlobal ExportY&R DubaiUAE
SunglassesThe CartelY&R DubaiUAE
BagThe CartelY&R DubaiUAE
RingThe CartelY&R DubaiUAE
Make UpThe CartelY&R DubaiUAE
ShoesThe CartelY&R DubaiUAE
One-Drop BottleHenkelTBWA\RAAD DubaiUAE

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Born and brought up in Saudi Arabia, Sana Mahmud, is a journalist at heart. Having worked in the consultancy sector and in media in India, Sana is now focussed on identifying trends and developments in the media, marketing and advertising sector in the Middle East. She is the Co-Founder of AM Media Corp and working as the Group Editor MENA for its three titles - The Arabian Marketer, AM Unicorns and AM Taleem.

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