Mondelez’s Krinio Christaras To Judge Warc Effective Integration Category

WARC announced the jury panel of the Effective Channel Integration category for its Media Awards 2017. The awards is an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.

The jury consists of marketers as well as senior executives from several agencies. The jury would be headed by Charlie Chappell, Senior Director, Global Integrated Media of The Hershey Company. From the region, Krinio Christaras – Head of Media MENAP, Mondelez International is one of the jurors.

The others include Andy Bolden – European Media Director, GlaxoSmithKline Consumer Healthcare; David Brennan – Founder, Media Native; Sue Elms – Consultant, Skin The Cat; Norm Johnston – Global Chief Strategy & Digital Officer, Mindshare; Colleen Leddy – Head of Communications Strategy, Droga5; Dino Myers-Lamptey – UK Managing Director, MullenLowe Mediahub; Clare Peters – Executive Director & Head of Planning, MG OMD; Gwen Raillard – Chief Marketing Officer, Dentsu Aegis; Dominique Touchaud – Global Brand Strategist & Associate Brand Director, Procter & Gamble and Daniel Wong-Chi-Man – International Research Director, The New York Times.

“The hallmark of a good integrated campaign is when there is a simple, key idea that resonates with the consumer. The content and communication that comes out of that is then matched seamlessly with the media choices – making the whole process look almost effortless,” said Mr Chappell.

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