When looking into the most searched brands on dubizzle Motors this Ramadan, Mercedes-Benz, Porsche and Toyota were highlighted as the top three, showcasing a demand for luxury, fast and entry-level cars. Similarly, the most searched brands under the ‘Items for Sale’ of the platform were Bose, Ikea and Rolex – a combination of necessities and leisure goods.
dubizzle revealed the user trends, preferences and activities which recorded approximately 17 million visits from May 26 to June 24. The report highlights that users utilized the platform to look for both luxury and affordable items, spending an average of 15 minutes per visit – a similar amount of time browsing dubizzle compared to other months.
Results show that visitor traffic during Ramadan peaked at 1pm, compared to 11am throughout the rest of the year. The lowest activity was recorded around 8pm (iftar time), then rose again during the evening hours until 2am, where activity fell until 10am.
“Ramadan is one of the most important periods of the year for Muslims, and it significantly impacts user behavior across all sectors in the UAE. The changes in lifestyle and internet consumption patterns during the fasting hours require companies to be adaptable and adjust their activities in line with trends. To make our product more relevant for users during Ramadan, we included an imsakiyah – otherwise known as the Ramadan calendar – on our mobile apps for the second year in a row, following last year’s success and positive feedback from users,” said Nadia Zehni, Director of Marketing, dubizzle.
During Ramadan, more than 555,000 messages were exchanged through the Instant chat feature on the dubizzle app, an increase of 15.6 percent from the previous month. The peak period for using the chat feature was at 10pm on Saturdays throughout the holy month.