Swiss hotel management company, Mövenpick Hotels & Resorts, has appointed Keyade Middle East, part of GroupM, to manage the company’s entire portfolio of search engine advertising campaigns worldwide. The move followed a global competitive pitch process which included several international media agencies.
Keyade’s centralized approach that leverages multi-national and multi-lingual expertise, was a key component in Mövenpick Hotels & Resorts’ evaluation and decision making, mapping Keyade’s capabilities and offering to the hotel company’s presence in 24 countries.
Mövenpick Hotels & Resorts currently has 83 hotels, resorts and Nile cruisers in operation. The Swiss heritage company, specializes in business and conference hotels as well as holiday resorts. Headquartered in Baar, Switzerland, the company is focused on expanding within its core markets of the Middle East, Africa, Europe and Asia, while supporting sustainable environments and maintaining its achievement of being the most Green-Certified hotel company in the world.
Commenting on the win, Hicham Auajjar, Managing Director of Keyade Middle East said, “We have set up an international team in our Dubai office, made up of consultants who are native speakers in English, Arabic, French, German and Russian. With this exceptional expertise at our fingertips, we are ideally placed to provide the superior level of support our clients need in order to meet their ambitious targets across the full range of their markets.”
