National Bank of Kuwait (NBK) has appointed Zenith Kuwait as its regional media planning and buying agency following a multiagency pitch process.
The high profile account will see the media services agency deliver communications solutions across a host of channels. Zenith will provide NBK with a full range of communication and media services covering strategic communications planning, offline and online media planning and buying, social performance tracking, audience understanding and segmentation, in addition to a host of related services.
“We are thrilled to welcome National Bank of Kuwait in our portfolio of esteemed clients. This partnership will help further cement Zenith’s leadership position in Kuwait. Our unique selling point of conveying Live ROI through integrating Zenith’s brand engagement and performance companies, Performics & Newcast, strategically positions us as market leaders in Kuwait and across the region,” shared Ibrahim Kalash, Business Managing Director, Zenith Kuwait.
