IBM Brings Its Design Studio To Middle East

Abdulla Abdul Rahman Al Shaibani
Abdulla Abdul Rahman Al Shaibani, Secretary General of the Executive Council of Dubai, at IBM Studio, Dubai.

IBM has brought IBM Studio to Dubai. Designed as a new center of experience, design and digital expertise, the Studio extends IBM Interactive Experience’s footprint. The Studio looks to blend experience design with the full spectrum of business transformation capabilities, from industry and strategy consulting through systems integration. The new centre was inaugurated by Abdulla Abdul Rahman Al Shaibani, Secretary General of the Executive Council of Dubai.

“Today’s most successful companies have design embedded in their DNA. Dubai is one of the most creative and vibrant cities in the world, with a leading digital economy. We believe that good quality design improves people’s lives and creates value for businesses. We support and encourage companies such as IBM that recognize and value the importance of design, bringing it into the heart of what they do,” said Mr Al Shaibani.

Located in the Dubai Design District, the studio will serve as a hub for IBM Design in the Middle East and will host local teams from IBM Interactive Experience (IBMiX) allowing its existing clients from all industries, such as automotive, financial services, government, healthcare, telecommunications and retail to work side-by-side with IBM consultants.

IBMiX’ global client roster includes Nationwide, Jaguar Land Rover, Citibank and the Atlanta Stadium, home to the Atlanta Falcons of the National Football League.

IBM’s studio in Dubai will join the growing network of more than 20 IBM Studios in locations including Austin, Atlanta, Boston, Chicago, Toronto, Groningen, Melbourne, Mexico City, Hursley, London, New York, Dallas, Sao Paolo, Madrid and Shanghai.

“Creating customer experiences for Dubai citizens, business customers and our own employees that are meaningful and consistent across digital and physical channels is at the top of our business agenda. We have partnered with IBM to help us deliver these experiences with solutions that are designed for the users and meet their needs,” said Eng. Mohammed AlZaffin, IT Director, Dubai Municipality.

“Digital transformation in healthcare is extremely difficult, and designing the citizen-centric model to serve users is even more difficult. We co-created with IBM to design and build innovative mobile apps to deliver rich citizen-centric experiences. The success and recognition we’ve achieved thus far with Tifli and Hayati is helping to position Dubai Health Authority as innovative leaders in the healthcare sector,” said Amani Al Jassmi, Director of Information Technology at the Dubai Health Authority.

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