Online Radio/Music Key Part Of Facebookers Media Portfolio

Just before Christmas, Facebook quietly announced the arrival of a new complement to its Live capabilities: Live Audio. Data from Global Web Index indicates that there is real potential for this new feature to take off.

Online radio/music already forms an important part of Facebookers’ media portfolios. Each day, this group spend an average of 37 minutes listening to online forms of radio and music globally. In the Middle East and Africa region, the figures hits the 25 minute-per day mark.

Giving users the chance to listen to radio, interviews and much more in the platform that the majority of online adults already visit on a daily basis is certain to be an attractive new development. The appeal to publishers is obvious too: it offers a new world of untapped users who may not otherwise engage with audio platforms elsewhere.

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