Open D Group, Retail Access and Sparkle, the retail and branding design agencies, have rebranded to ODG to implement a simpler, cleaner, agile and integrated organization to deliver its expertise in intelligence, branding, design, project management and digital solutions.
The integration of these three brands under one umbrella will now allow ODG to offer integrated and specialist retail services with one objective in mind – ‘Delivering inspired designs that work’. ODG aims to redefine the shopper journey, creating new experiences to deliver efficient and result orientated strategies and designs.
Founder Laurent Caucé and Co-Founder Martin Mirmand, commented, “A decade ago, we set ourselves apart by being one of the first agencies with French roots, to have a physical presence in major global retail hubs such as Dubai, Singapore and Hong Kong. With the re-brand, we are aiming at a more holistic integration of our services with a simpler structure that can deliver an efficient and client focused combination of strategy, inspired creativity, digital expertise, boldness, agility and entrepreneurship.”
The duo stated that the rebranding is the next step in the evolution of their business. With commonality of vision and strategy, a complementary geographic offering and a shared focus on the development of digital technologies across their business, the rebrand will allow the agency to capitalize on strong opportunities for future growth.
“Our clients will only see the benefit of increased integration that will remain targeted and effective based upon access to our proprietary tools and intellectual resources. Our new brand assets, positioning and color palette reflect that and will strengthen the visibility of our global brand,” they said.
