Promo & Activation Shortlist: FP7/, Impact BBDO, Memac Ogilvy & TBWA\

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The 33 shortlisted entries in the Promo & Activation Lynx shortlist appear to be well divided among the top contenders. FP7/ has seven shortlists in the category – one from FP7/Bey Beirut, two each from FP7/Cai Cairo, FP7/Dxb Dubai and FP7/Tun Tunis.

BBDO has six shortlists that include one from BBDO Pakistan and six from Impact BBDO Dubai.

Memac Ogilvy too has six entries in the shortlist including one from Memac Ogilvy Advize Amman.

TBWA\ has also cornered six shortlists that include one entry from TBWA\Istanbul.

The Classic Partnership Advertising has three entries while Leo Burnett & Y&R Dubai have two shortlisted entries each.

The complete list of shortlisted entries are:

TITLEADVERTISERENTRANTCOUNTRYIDEAPRODUCTIONMEDIAPR
#BeatmeUN Women PakistanBBDO Pakistan LahorePakistanBBDO Pakistan LahoreAzad Films KarachiBBDO Pakistan LahoreBBDO Pakistan Lahore
Bald For YouMurr TelevisionFP7/Bey BeirutLebanonFP7/Bey BeirutFP7/Bey BeirutFP7/Bey BeirutFP7/Bey Beirut
Your Jersey. Your Flag.Coca-ColaFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
Your Jersey. Your Flag.Coca-ColaFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
The Ac VestsEmirates NbdFP7/Dxb DubaiUAEFP7/Dxb Dubai / Mediavest|Spark DubaiFP7/Dxb DubaiFP7/DXB Dubai / MEDIAVEST|SPARK DubaiFP7/DXB Dubai
Fighting Fists With A FingerDubai Foundation Women & ChildrenFP7/Dxb DubaiUAEFP7/Dxb DubaiFP7/Dxb DubaiFP7/DXB Dubai / PLAN B ADVERTISING DubaiFP7/DXB Dubai / PLAN B ADVERTISING Dubai
The Hammam FighterOrangeFP7/Tun TunisTunisiaFP7/Tun TunisFP7/Tun TunisFP7/TUN Tunis / UM MENA TunisUM MENA Tunis
The Hammam FighterOrangeFP7/Tun TunisTunisiaFP7/Tun TunisFP7/Tun TunisFP7/TUN Tunis / UM MENA TunisUM MENA Tunis
Stop The HungerMarsImpact BBDO DubaiUAEImpact BBDO DubaiGood People Beirut
Skip Friday 13La Libanaise Des JeuxImpact BBDO DubaiUAEImpact BBDO Dubai
Switched OnPepsicoImpact BBDO DubaiUAEImpact BBDO DubaiSwerve DubaiOMD Dubai
Switched OnPepsicoImpact BBDO DubaiUAEImpact BBDO DubaiSwerve DubaiOMD Dubai
Stop The HungerMarsImpact BBDO DubaiUAEImpact BBDO DubaiGood People Beirut
FlawlessnessEnti.MaJ. Walter Thompson CasablancaMoroccoJ. Walter Thompson CasablancaJ. Walter Thompson CasablancaJ. WALTER THOMPSON CasablancaJ. WALTER THOMPSON Casablanca
Legally BrideKafa Violence & ExploitationLeo Burnett BeirutLebanonLeo Burnett BeirutLEO BURNETT BEIRUT
Legally BrideKafa Violence & ExploitationLeo Burnett BeirutLebanonLeo Burnett BeirutLEO BURNETT BEIRUT
Hadia TimeLenovo Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather DubaiMINDSHARE DUBAIMEMAC OGILVY & MATHER Dubai
Ikea It's That Affordable Price TagsIkea - Saudi ArabiaMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather Dubai
Hadia TimeLenovo Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather DubaiMINDSHARE DUBAIMEMAC OGILVY & MATHER Dubai
Human CrossingVolkswagen Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather Dubai
Ikea It's That Affordable Price TagsIkea - Saudi ArabiaMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather Dubai
TrumpRoyal JordanianMemac Ogilvy Advize AmmanJordanMemac Ogilvy Advize/ Memac Ogilvy DubaiMEMAC OGILVY ADVIZE AmmanMEMAC OGILVY ADVIZE Amman
The Sound Of Violence / X-RayHurriyetTBWA\IstanbulTurkeyTBWA\Istanbul
One-Drop BottlePrilTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
One-Drop BottlePrilTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
One-Drop BottlePrilTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Emirates Movie IndexEmirates HolidaysTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Champion's HijackGo SportTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Footnote For The BreastMedcare Women & Children HospitalThe Classic Partnership AdvertisingUAEThe Classic Partnership Advertising Dubai
Footnote For The BreastMedcare Women & Children HospitalThe Classic Partnership AdvertisingUAEThe Classic Partnership Advertising Dubai
Footnote For The BreastMedcare Women & Children HospitalThe Classic Partnership AdvertisingUAEThe Classic Partnership Advertising Dubai
The Monsoon BillboardVaruna PumpsY&R DubaiUAEY&R Dubai
Traffic GaayeVideocon MobileY&R DubaiUAEY&R Dubai

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Born and brought up in Saudi Arabia, Sana Mahmud, is a journalist at heart. Having worked in the consultancy sector and in media in India, Sana is now focussed on identifying trends and developments in the media, marketing and advertising sector in the Middle East. She is the Co-Founder of AM Media Corp and working as the Group Editor MENA for its three titles - The Arabian Marketer, AM Unicorns and AM Taleem.

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