PRovoke Media’s fourth Middle East Summit to take place virtually on March 3, 2021 focusing on the theme of Reset
The Summit’s keynote session, a ‘manifesto for PR change’ says to feature GE Global chief communications officer Rania Rostom, Asda’a BCW president, Sunil John and Carma CEO Mazen Nahawi, as the Middle East reshapes its global narrative.
Emirates PR, social media and internal communications VP Valerie Tan will appear alongside H+K Strategies and Newswhip to discuss how corporates and agencies respond to the new reputation threats that are presented online. A Memac Ogilvy led session will examine how companies transition from product to purpose in a region where profits reign supreme. Schneider Electric corporate communications director Alex Malouf features on a panel to address how ESG commitments should be communicated in the post-Covid era, explains the agency.