Reprise stated the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately. Mr Spruyt will lead the newly formed Artificial Intelligence (AI) group as well as the agency’s established team of Analytics experts. Mr Spruyt will be based in the agency’s Brussels office and report to the Global CEO in New York.
“The marketing industry is poised for an AI revolution like what we have witnessed in other sectors such as financial services, healthcare and mobility. We are thrilled to bring Vincent onboard as a visionary leader who can help position Reprise and our agency network at the forefront of this change,” noted Dimitri Maex, Global CEO, Reprise.
Under his leadership Reprise assures to develop new tools and approaches that harness the power of the latest AI techniques to help clients optimize their media budgets, streamline their customer experience and orchestrate the content they develop for customers along the customer journey. The team also will develop new AI solutions for Reprise Commerce.
Mr Spruyt commented, “What attracted me to Reprise is its genuine focus on making a positive impact, which is evidenced by the groundbreaking Media Responsibility Index work it leads for Mediabrands. I am passionate about human centric AI, which is underpinned by the same ideology build intelligent systems that continuously learn from human input and guard fundamental rights like equality, fairness and privacy. In my new role I am excited for the opportunity to drive innovation and differentiation, as well as optimize, automate and improve existing processes on a global scale.”
