Following a competitive multi-agency pitch, global energy conglomerate Schneider Electric has awarded it digital duties to regional digital agency hug digital in the Middle East, North Africa and Pakistan (MENAP) region.
hug digital will be in charge of the digital assets of Schneider Electric in three regions across the region which encompass KSA, Yemen, UAE, Kuwait, Qatar, Oman, Bahrain, Pakistan, Lebanon, Jordan, Iraq, Syria and Cyprus segmented across three regions which form the GCC, the Arabian Peninsula and the Levant.
“It is a thrilling experience to be working on a forward thinking technology business that is key player in building smart cities, smart factories and smart homes. The Schneider Electric team at hug digital was able to present breakthrough B2B and B2C ideas which complement Schneider’s transformation journey and the innovative approach it is taking in delivering personalized digital experiences,” said Hussein M. Dajani, Chief Operating Officer of hug digital.
The full extent of the services offered by hug digital encompasses handling the brands’ social assets while providing content creation, community management, full-fledged digital campaigns, reporting, and media planning & buying.
