As the time for the Dubai Lynx International Festival of Creativity awards nears, the festival has unveiled the final set of shortlists.
In the Creative Effectiveness category, that essentially measures the success of a campaign in the marketplace, seven entries would be competing for the final metals.
These include one each from BBDO Pakistan and Impact BBDO, and two each from FP7/MENA and Memac Ogilvy.
The final shortlist is from TBWA\Raad.
The details of the shortlisted entries are:
|#BeatMe||UN Women||BBDO Pakistan Lahore||Pakistan||BBDO Pakistan Lahore|
|The Line-Up Song||Coca-Cola||FP7/Cai Cairo||Egypt||FP7/Cai Cairo|
|Project Akshar (Alphabets)||Smartlife||FP7/Dxb Dubai||UAE||FP7/Dxb Dubai|
|#Shopless||Brf||Impact BBDO Dubai||UAE||Impact BBDO Dubai|
|Tummyfish||Nestlé Middle East||Memac Ogilvy & Mather Dubai||UAE||Memac Ogilvy & Mather Dubai|
|Trump||Royal Jordanian||Memac Ogilvy Advize Amman||Jordan||Memac Ogilvy Advize Amman|
|One-Drop Bottle||Henkel||TBWA\Raad Dubai||UAE||TBWA\Raad Dubai|