Seven Entries Make It To Creative Effectiveness Lynx Shortlist

in Advertising

As the time for the Dubai Lynx International Festival of Creativity awards nears, the festival has unveiled the final set of shortlists.

In the Creative Effectiveness category, that essentially measures the success of a campaign in the marketplace, seven entries would be competing for the final metals.

These include one each from BBDO Pakistan and Impact BBDO, and two each from FP7/MENA and Memac Ogilvy.

The final shortlist is from TBWA\Raad.

The details of the shortlisted entries are:

TitleAdvertiserEntrantCountryIdea
#BeatMeUN WomenBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
The Line-Up SongCoca-ColaFP7/Cai CairoEgyptFP7/Cai Cairo
Project Akshar (Alphabets)SmartlifeFP7/Dxb DubaiUAEFP7/Dxb Dubai
#ShoplessBrfImpact BBDO DubaiUAEImpact BBDO Dubai
TummyfishNestlé Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather Dubai
TrumpRoyal JordanianMemac Ogilvy Advize AmmanJordanMemac Ogilvy Advize Amman
One-Drop BottleHenkelTBWA\Raad DubaiUAETBWA\Raad Dubai

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No stranger to the Middle East region, Zeba Mahmud spent her initial years in Saudi Arabia. Her academic and career journey took her to the highly competitive media scene in India, where her forte has been in current affairs and education. The driving force behind AM Media Corp, as its Editor-in-Chief and CEO, Zeba's mandate is to present the marketing and media growth story, education and startup ecosystem of Middle East & North Africa. Zeba is based in Dubai, where she lives with her husband and daughter.

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