Snapchat Gets New Lens Explorer

Starting today, Snapchatters will have an easier way to discover and unlock thousands of Lenses built by its global creator community. Since Lens Studio launched in late 2017, creators have submitted over 100,000 unique Lenses through the tool, which have been viewed by Snapchatters over 2.5 billion times.

With the introduction of Lens Explorer, Community Lenses will for the first time be discoverable alongside the main Lens Carousel, offering Snapchatters even more Lenses to play and express themselves with and boosting exposure for Lens creators.

Lens Explorer will roll out slowly to Snapchatters on iOS only at launch and evolve over time, becoming more personal and increasingly easy to use. In addition to this added discoverability in Lens Explorer, Snapchatters can now also browse for Lenses within Search.

Making Community Lenses more prominent within the app is just the latest way Snapchat is excited to be investing in the creator community. Previously announced but ongoing efforts include: Lens Studio Challenges, the Official Lens Creators program, industry outreach, and more.

Every day, over 70 million Snapchatters play with Lenses, for an average of 3 minutes per day.

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