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Why A Successful Content & Platform Marriage Matters

Why A Successful Content & Platform Marriage Matters

9 years ago by Sana MahmudDigital

For the longest time, global visionaries have stressed that if content is king, distribution is god. The digital media landscape in many ways was expected to have leveled the playing field, putting control back in the hands of the creative professionals instead of players with… Read More

Facebook MENA Head Jonathan Labin Speaks On Digital Video @STEP Conference

Facebook MENA Head Jonathan Labin Speaks On Digital Video @STEP Conference

10 years ago by Sana MahmudDigital

The future of brands is seamlessly connected to how far marketing professionals utilize the power of digital video in their campaigns. In a panel discussion on the “Future of video for brands and media”, Jonathan Labin, Head of Facebook, Middle East, North Africa and Pakistan,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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