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OOH

Elevision’s ‘Audience Game’ To Beat A Tough OOH Market

7 years ago by Sana MahmudAdvertising

The out of home (OOH) industry in the region is facing its share of challenges, including in markets such as the UAE. This has not deterred players such as Elevision Media to set up pace for growth, riding largely on the back of digital. Back… Read More

Resuscitating Ad Agencies With The Shift Between Screens

Resuscitating Ad Agencies With The Shift Between Screens

10 years ago by Rasha RteilContributors

Media tattlers and the know-it-all Madmen talk about fluid consumer expectations, but have they rolled up their sleeves and begun walking the talk yet? Why are media agencies solely accused for not taking this model into action? Rewinding a few years back to the haunting… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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