Video On Demand service Vuclip has launched several Arabic TV series for viewers to indulge in during the holy month of Ramadan. These will be aired on Vuclip’s OTT video service, Viu. Viewers across the GCC can tune-in to Viu for a line-up of TV series… Read More
One of the major routes which brands and marketers can take during Olympics to reach to their fans seems to be second-screening, according to the Global Web Index’s latest findings. Olympics are a week away and almost 85 percent of fans say that they use… Read More
Marketers face a huge challenge in being able to keep pace with changing consumer behaviour and media consumption. As consumers increasingly turn to digital, marketers are faced with the issue of how to best optimise budgets across channels and understand the role digital media can… Read More
Media tattlers and the know-it-all Madmen talk about fluid consumer expectations, but have they rolled up their sleeves and begun walking the talk yet? Why are media agencies solely accused for not taking this model into action? Rewinding a few years back to the haunting… Read More
