Seven entries have made it to the Integrated Lynx category at the Dubai Lynx International Festival of Creativity.
TBWA\Raad for its entries ‘Camelpower’ and ‘#SheDrives’ for Nissan and Nissan Saudi Arabia and BBDO Pakistan for it works done for PepsiCo and Asia Pacific Transgender Network have two entries each in the category.
The other shortlisted agencies in the category include Y&R Dubai, J. Walter Thompson Cairo and FP7/DXB.
The details of the shortlisted entries are:
| Title | Advertiser | Entrant | Country | Idea |
|---|---|---|---|---|
| Sting "Remake The Boxer" | PepsiCo | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| #Changetheclap | Asia Pacific Transgender Network | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| The Dullest Ad In History For The Least Active Kids In History | OMO | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| Careem- The Maze | Careem | J. Walter Thompson Cairo | Egypt | J. Walter Thompson Cairo |
| Camelpower | Nissan | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| #SheDrives | Nissan Saudi Arabia | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| One Book For Peace | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE | Y&R Dubai |
