TBWA\Raad Has Four Of Six Shortlists In Mobile Lynx

in Advertising

TBWA\Raad has managed to get four out of the six shortlists in the Mobile Lynx category at the Dubai Lynx International Festival of Creativity. All the shortlists are for its entry ‘The Promoticon’ for McDonald’s.

FP7/Riyadh’s work for Al Rajhi Bank has also made it to the short.

The final shortlist is of Impact BBDO’s work for PepsiCo in Egypt

The details of shortlisted entries are:

TitleAdvertiserEntrantCountryIdea
The Woman Behind The VeilAl Rajhi BankFP7/Ruh RiyadhSaudi ArabiaFP7/Ruh Riyadh
Pepsi Ramadan - The Ad You Can't Watch Alone!PepsiCoImpact BBDO CairoEgyptImpact BBDO Cairo
The PromoticonMcDonald'sTBWA\Raad DubaiUAETBWA\Raad Dubai
The PromoticonMcDonald'sTBWA\Raad DubaiUAETBWA\Raad Dubai
The PromoticonMcDonald'sTBWA\Raad DubaiUAETBWA\Raad Dubai
The PromoticonMcDonald'sTBWA\Raad DubaiUAETBWA\Raad Dubai

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With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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