Around 21 pieces of work are competing for the metal in the Direct category at Dubai Lynx International Festival of Creativity.
TBWA\Raad has cornered eight places in the shortlist for its work done for Nissan, McDonald’s, Amnesty International and Connect.
BBDO Pakistan has four shortlists for Asia Pacific Transgender Network, UN Women Pakistan and PepsiCo.
Y&R Dubai and Memac Ogilvy are the other contestants in the category, along with one shortlist to FP7/DXB.
McCann Mumbai makes an appearance in this shortlist too for its work done for Ministry Of Public Health, Afghanistan.
The details of shortlisted entries are:
| Title | Advertiser | Entrant | Country | Idea |
|---|---|---|---|---|
| #Changetheclap | Asia Pacific Transgender Network | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| Bridal Uniform | UN Women Pakistan | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| Sting "Remake The Boxer" | PepsiCo | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| Bridal Uniform | UN Women Pakistan | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| The Dullest Ad In History For The Least Active Kids In History | OMO | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| Immunity Charm | Ministry Of Public Health, Afghanistan | McCann India Mumbai | India | McCann Health New Delhi/ McCann India Mumbai |
| Immunity Charm | Ministry Of Public Health, Afghanistan | McCann India Mumbai | India | McCann Health New Delhi/ McCann India Mumbai |
| Immunity Charm | Ministry Of Public Health, Afghanistan | McCann India Mumbai | India | McCann Health New Delhi/ McCann India Mumbai |
| Potatoes On Mars | CIP - The International Potato Center | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai |
| Potatoes On Mars | CIP - The International Potato Center | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai |
| Camelpower | Nissan | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| The Promoticon | McDonald's | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| Slow Trends | Connect | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| The Promoticon | Mcdonald's | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| Slow Trends | Connect | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| Camelpower | Nissan | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| Skins Of Peace | Amnesty International | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| The Promoticon | McDonald's | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| One Book For Peace | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE | Y&R Dubai |
| One Book For Peace | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE | Y&R Dubai |
| The Green Light | Honda | Y&R Dubai | UAE | Y&R Dubai |
