TBWA\Raad, Y&R Lead Innovation Lynx Shortlist

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There are only seven entries shortlisted in the Innovation Lynx category at the Dubai Lynx International Festival of Creativity.

TBWA\Raad Dubai’s work done for Nissan and Louvre Abu Dhabi has a shortlist each.

Y&R Dubai’s entries for Varuna Pumps and Honda have also been shortlisted.

Memac Ogilvy, R/GA London & République Beirut have an entry each in the shortlist.

The details of shortlisted entries are:

TitleAdvertiserEntrantCountryIdeaProduction
Potatoes On MarsCIP - The International Potato CenterMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather DubaiGreat Guns London
Liv. - The Only Fully Digital Lifestyle Bank In The UAEEmirates National Bank Of DubaiR/GA LondonUnited KingdomR/GA London
The Light Pin ProjectUnileverRépublique BeirutLebanonRépublique BeirutRépublique Beirut
CamelpowerNissanTBWA\Raad DubaiUAETBWA\Raad DubaiNational Geographic Abu Dhabi / Stoked Beirut
Highway GalleryLouvre Abu DhabiTBWA\Raad DubaiUAETBWA\Raad Dubai
Life Saving ScarecrowVaruna PumpsY&R DubaiUAEY&R Dubai
The Green LightHondaY&R DubaiUAEY&R Dubai

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No stranger to the Middle East region, Zeba Mahmud spent her initial years in Saudi Arabia. Her academic and career journey took her to the highly competitive media scene in India, where her forte has been in current affairs and education. The driving force behind AM Media Corp, as its Editor-in-Chief and CEO, Zeba's mandate is to present the marketing and media growth story, education and startup ecosystem of Middle East & North Africa. Zeba is based in Dubai, where she lives with her husband and daughter.

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