As the world of social media and sports come closer, Facebook has scored a big deal that allows it to stream live Major League Soccer (MLS) matches on the platform.
As Global Web Index data shows, such a deal could bring clear benefits to both parties. For the MLS, this agreement will be responding to the viewing behaviors of its audience. A significant three in four MLS fans already turn to the web to watch sports coverage or highlights. What’s more, with the vast majority of fans visiting or using Facebook each month (87 percent), the MLS will face a huge potential audience by streaming on this platform.
In turn, Facebook could attract some of the online sports viewers who aren’t currently Facebookers (10 percent don’t currently visit or use the platform each month), helping it to grow further in a market where it is reaching its saturation point.
