The spirit of giving highlights the essence of the Holy Month of Ramadan. MasterCard, along with Priceless Causes, has rolled out a ‘#GiftAnIftar’ campaign across the UAE, based exactly on this insight. The campaign, conceptualized and executed by FP7/DXB, aims to send safe and nutritious meals including chicken, lamb, beef, vegetables from Project Salma, over to children in need in the strife-stricken areas and refugee camps in the Middle East. The Ramadan focussed campaign encourages people to buy one meal at a cost of AED 10 and then see the impact it makes, in a ‘priceless’ experience.
The initiative is being supported by major partners in the region such as Mohammed Bin Rashid Al Maktoum Global Initiatives, Government of Dubai, Awqaf and Minors Affairs Foundation, International Humanitarian City, Project Salma, Emaar Foundation and others. Choithrams and Union Co-op have also endorsed this initiative. People can also donate via their purchases at Choithrams and Union Co-Op branches across the UAE.
As part of the initiative, MasterCard is also carrying out activations at The Dubai Mall at the Souk Atrium till July 5, 2016 between 10am to 2am to give people an unforgettable Priceless Experience.
