Twitter is giving the advertisers on its platform an additional award to look forward to. The microblogging site is rolling out the virtual red carpet for the first annual Twitter Awards across markets. The current advertising landscape is thriving with innovative, imaginative and exciting activities on Twitter. The Awards are an attempt to recognize the advertisers who have risen above the competition over the past year.
Twitter will be capturing the work in six categories – with one Gold, two Silvers, and three Bronze prizes handed out for each category. These include:
● The #Live award recognizes the campaigns that best used Twitter to connect with people live during events, television, and global moments. Because everyone wants to talk about what’s happening now.
● The #Impact award recognizes the campaigns that rode their thoughtful strategies all the way to sweet ROI results.
● The #Creativity award recognizes the boundless creativity and shoot-for-the-moon innovation that flourishes on Twitter.
● The #Scale award celebrates the campaigns that generated worldwide awareness and engagement, and had major cultural impact. In other words, the campaigns that rocked the globe.
● The #Customer award celebrates businesses that excelled at using Twitter for customer service and made loyal friends for life by treating their customers like, well, family.
● The #Growth award recognizes small businesses that used Twitter Ads to grow, expand, and spread their wings.
The panel of judges includes industry experts and executives from agencies, brands and other professionals who are pioneers in the arena of advertising. The submission deadline is September 23, 2016, and the results are scheduled to be announced on November 10, 2016.
