Unilever has aligned with OgilvyOne and Geometry Global to manage its digital and activation plans in the Gulf region for three of its brands including Dove, Rexona, and Signal.
The combined team of OgilvyOne Dubai and Geometry Global Dubai will lead the brands’ 2016 digital plans, developing their strategies and content, as well as executing their campaigns across all digital and on ground channels.
Following the appointment, Nabil Moutran, Regional Director of OgilvyOne MENA commented, “Ogilvy enjoys a longstanding relationship with Unilever around the world. For us to have the opportunity to further build on that partnership on brands such as Dove, Rexona, and Signal is a tremendous achievement and honor.”
“We are excited to continue working on Unilever, and thanks to the collaborative approach adopted by Geometry Global and OgilvyOne which was a massive contributing factor to the win. We will work closely with our colleagues at OgilvyOne to offer Unilever brands effective experiential and digital marketing services across all touch-points,” added Nick Walsh, General Manager of Geometry Global in the UAE.
“The OgilvyOne MENA team showed great understanding of our brand and culture. We were impressed by their clear strategy and creative ideas developed for the three brands’ 2016 digital activities. We are very excited to align the Unilever–Ogilvy global partnership in the Gulf region. Together, Unilever and Ogilvy have produced some iconic campaigns and we aim to replicate the same success in the Gulf,” said Sabeen Fazli, Marketing Director at Unilever Gulf.
Embracing a cohesive account management approach to ensure a consistent view of Unilever’s three brands within the two agencies, OgilvyOne and Geometry Global built a consolidated team running by one account structure with a single point of contact. Bringing together planning and creative talents will enable the team to deliver greater value to the business as well as efficient response to the client’s needs.
“It was a long yet very rewarding experience working with Sabeen and her team in bringing back Unilever under our umbrella. We are looking forward to revolutionizing the brand’s digital presence through cutting-edge campaigns and help to support their business growth,” said Mr Moutran.
