Unilever has appointed FP7/DXB to handle the digital and social business of it flagship tea brand – Lipton. FP7/DXB is tasked with overseeing Lipton’s digital communication and content strategy across the Gulf region.
“Lipton is the biggest tea brand globally as well as in the GCC. It enjoys a great heritage with the Arab consumers as it has been part of their households for generations. Being the leading advertiser in the category, Lipton recognizes the changing media habits in the region and is committed to staying ahead of the curve in the digital and social space as well. We are, therefore, excited to announce our partnership with FP7/DXB and are looking forward to launching a host of interesting initiatives for our consumers.” commented Waqas Javed, Marketing Director Foods, Refreshments & Home Care.
Lipton is a global market leader and offers a range of products such as Lipton Black Label, Lipton Clear Green and Lipton Chai Latte.
“Lipton is a great global brand, and as digital and social have become increasingly important in our region, brands like Lipton need to maintain their leadership and remain at the cutting edge of this space. We are delighted to be able to partner and help Lipton with this amazing opportunity. There are many initiatives we are currently working on, and excited to be launching them soon,” said Sasan Saeidi, Managing Director, FP7 UAE Group.
