PUMA has appointed Vizeum MENA as its media buying and planning agency for an upcoming campaign. The Dentsu Aegis Network agency will begin with the brand launching a new campaign in September, PUMA Pact – No Matter What.
Vizeum MENA will manage the account from its UAE office but coordinate with its network to plan campaigns across the MENA Region. The agency’s mandate is to build the brand equity of PUMA and communicate their differentiated approach to sports training.
“Vizeum’s thinking around audience-centric planning and an inherently digital strategic approach is going to provide us a strong platform to achieve our business goals. We have a great opportunity here to deliver a bold and engaging consumer strategy with Vizeum,” commented Abdelhamid Oraibi, Head of Marketing, PUMA, Middle East.
“We are thrilled to have been appointed to work with PUMA and particularly, to be helping them to engage with their audience in a meaningful and enduring way. Media in the Middle East is converging and we are excited to help PUMA remain ahead of the curve and dominate within the digital space,” said Anouk Bondroit, General Manager, Vizeum MENA.
