Kellogg’s has partnered with Shablol, a kids’ educational and entertainment website. The focus of the new digital partnership is to launch an engaging campaign for kids within the age group of 6-14. The partnership will involve Shablol and Kellogg’s collaborating to develop new digital content and activities for Shablol users with an emphasis on the various levels of engagement that Shablol and Kellogg’s Coco Pops cereal brand will have together.
To coincide with kids going back to school, the first joint activity between Shablol and Kellogg’s is now live and running on the website. This includes interactive content as well as educational and entertaining games for the targeted age group.
“Kellogg’s is proud to be an official partner of Shablol. Shablol is a great fit for many of our products. The results that they will provide us will give Kellogg’s the unique ability to communicate directly with their audience and engage with them digitally,’’ stated Mohamed El Batouti, MedMea Cereal Marketing Director, Kellogg Company.
“We are pleased to have this leading market player on the Shablol website, and we are very much looking forward to working closely with Kellogg’s in the future. This is an exciting time for Shablol as this new partnership will give kids access to new and enriching educational content on a digital platform,” explained Jozef Atrash, CEO and Founder, Shablol.
