WARC has launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region’s marketing industry that has driven results. Now in its fifth year, this case study competition is free to enter and is open to agencies, brand owners and specialists in any marketing discipline.
“The ability to combine the art and science of marketing is one of many new challenges facing marketers today and strategic thinking plays a key role in it. The WARC Prize for MENA Strategy leaves marketing for marketing’s sake’ to the side to shine a spotlight on effective work the industry can draw inspiration from,” noted Peter DeBenedictis, Chief Marketing Officer, Middle East and Africa, Microsoft.
Joining Peter DeBenedictis are an eminent judging panel of strategy experts and senior marketers.
The jury will award a Grand Prix, Gold, Silver and Bronze accolades as well as five special awards recognizing specific areas of excellence, two of which are new for this year:
The Long-Term Strategy Award (new) – for the best strategy designed to build a long term brand platform, executed over a period of three years or more.
The Pivot to Digital Award (new) – for the best example of a brand digitizing its products or services.
The Research Excellence Award – for the best use of research in the development of strategic ideas.
The Brand Rebel Award– for the best example of a campaign departing from category norms.
The Local Hero Award – for the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.
Chiara Manco, Commissioning Editor, Case Studies, WARC commented, “We are delighted to be working with such a distinguished panel to bring to the forefront the very best of the region’s strategic thinking that is helping clients solve problems and providing a base for future growth.”
