Choueiri Group’s C-Media has been appointed as the Exclusive Media Representatives for Al-Nahar TV (General Entertainment Channel) and Al-Nahar Drama (Series Channel) by Trenta for Art Production and Distribution.
The appointment sets out a clear vision and strategy aimed at commercial growth and expanding the advertising marketing. The tie-up states to come into effect as of January 2021 and grants C-Media the exclusive rights for commercial ad sales and marketing for both satellite TV channels within Egypt, and across the Middle East region.
As part of Choueiri Group, the largest media representation house in the Middle East, C-Media’s remit claims to be focused on broadening the scope for exceptional advertising and marketing opportunities across both platforms.
“We are very pleased to have taken this major step forward, to establish the start of long-term partnership between Al-Nahar TV, Al-Nahar Drama and Choueiri Group’s C-Media. As regional market-leaders we are confident that they will serve as the ideal partners to deliver on our vision for what both of our Network’s leading channels can accomplish for viewers and advertisers in Egypt as well as the wider MENA region,” noted Ala El Kahki , CEO of Al-Nahar TV Network.
The move says to leverage the programming leadership and growing local and regional reach of the Al-Nahar Television Network’s channels to the benefit of advertisers across the MENA region.
Pierre Choueiri, Choueiri Group’s Chairman and CEO stated, “As the Egyptian TV market continues to build on its proven track record of innovation and quality, it remains a very attractive proposition for regional audiences and advertisers alike. We are honored to become a part of Al-Nahar TV. Network’s journey moving forward, which will be focused on exploring the fullest potential of their two flagship channels. Choueiri Group’s focus on the future and digitization, will ensure that the Al-Nahar TV Networks benefits from our Group’s investments into better data, research and content, to propel its success well into the digital age and beyond.”
Additionally, using proprietary research of consumers in KSA and UAE, WARC (Global authority on advertising best practice and proven approaches to maximize advertising effectiveness) has partnered with Choueiri Group’s Data team to present this comprehensive study focused on ecommerce’s immense potential and future across the Middle East.
