Wendy’s, the third largest burger restaurant chain in the world, has appointed Brazen to handle its public relations for the UAE.
Brazen will be tasked with handling all Wendy’s MENA consumer media relations around its restaurants, plus corporate and business profiling, with particular emphasis on telling the story of the operational improvements since Alghanim Industries took over the famous brand.
“We wanted a creative PR partner that reflected our company values and like us, has a passion for customer service and does things a cut above the rest. Brazen has won multiple awards for its campaigns but, is also renowned for being results driven. We’re really excited to be working with such a talented agency moving forward,” commented Phil Broad, Vice President of Food and Beverages, Alghanim Industries.
Founded by Dave Thomas in 1969 in Columbus, Ohio, Wendy’s was named after Dave’s daughter Melinda Lou Thomas who had the nickname Wendy. The famous chain has 6,700 outlets in 27 countries with 17 in the UAE.
“We are absolutely thrilled to be working with such a legendary brand. Wendy’s is familiar to millions right across the globe. We are really excited to be part of the next chapter in the company’s development here in the UAE,” said Louise Jacobson, Managing Director, Brazen UAE.
Wendy’s business is built on its pledge to custom prepare honest, great tasting food made with quality ingredients. The brand mantra is to serve customers the best tasting food at a good value in a clean, comfortable restaurant and they will keep coming back.
