WI-5, the proximity-based interaction and content delivery expert, has appointed Brazen to handle its PR in the Middle East. Wi-5 essentially provides branded content to mobile devices and has hired Dubai-based Brazen to handle all its consumer and trade PR moving forwards.
Wi-5 is a patent-pending, end-to-end mobile engagement software solution, offering nearby audiences instantaneous access to engaging content and immersive interaction via any smartphone or tablet, without need of an app, download or even access to the internet.
By simply going to their device’s settings and connecting to a Wi-Fi network, users can be served a near unlimited range of content and interaction — all measured, analyzed and reported using its analytics engine.
“Brazen is famous for achieving great results through its strength in media relations and inspired creativity. It is also well versed in dealing with technology PR – making the agency the ideal choice for us as a PR partner,” said Wi-5 spokesman Richie Stote.
“Wi-5 is right at the cutting edge of new mobile technology. It is also one of the most innovative clients we have worked with. We are absolutely thrilled to have been chosen to handle the PR for this exciting brand and truly believe in the technology at the heart of its offer,” added Louise Jacobson, Managing Director at Brazen UAE.
