Xaxis Appoints Nicolas Bidon As EMEA CEO

Nicolas Bidon

Xaxis, a programmatic audience company, has appointed Nicolas Bidon as CEO, EMEA (Europe, the Middle East and Africa). Mr Bidon joins from Xaxis native specialist company plista where he served as global CEO.

As CEO EMEA, Mr Bidon will be responsible for leading Xaxis strategy and operations across the company’s 25 markets in the region, including helping to drive growth for Xaxis specialist companies Light Reaction, Bannerconnect and plista. Previous to plista, Bidon served as managing director, United Kingdom for Xaxis where he led three years of high double digit growth, establishing the UK as the company’s second largest market globally.

“Nicolas has been instrumental in the success of both Xaxis and plista over the past three years and his management expertise, product knowledge and market understanding makes him the ideal choice to lead all Xaxis operations across the EMEA region,” said Brian Gleason, Global CEO, Xaxis.

Prior to Xaxis, Mr Bidon was director of brand display for EMEA at Yahoo!, where he was responsible for shaping the regional strategy for display solutions and video, and for developing innovative, multi-screen offerings for brand advertisers across desktop, tablet and mobile.

“Using programmatic technology and data to unlock additional value for clients and make advertising more welcome to consumers has been the basis of Xaxis’ phenomenal growth across the EMEA region. I am excited to get to work with the region’s advertisers and media owners as we continue to build a better online advertising ecosystem for the benefit of all,” said Mr Bidon.

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