YouTube appointed Tarek Amin as the new Director for Middle East & North Africa. Mr Amin joins from Sky News Arabia where he spent the last year and a half as Chief Digital Products Officer.
Amin will effectively become part of the YouTube management team as of December 7, 2020.
In his last role, Amin led the digital strategy across owned and operated assets including OTT, podcast, web and app as well as third party social networks and social media platforms. Prior to that, Amin was CEO of Digital at Adline Media Network. He also served as Managing Partner and Executive Producer at Alkarma Edutainment.
Furthermore, Mr Amin is a serial entrepreneur and angel investor who founded and sold the first premier online recruitment and career development portal in the MENA region before the turn of the millennium. He also founded Dubai Angel Investors, animation studio Zanad.tv and established digital marketing agency ConnectAds in 2000.
“We are really excited to have Tarek join our team to lead our Middle East & North Africa business. He brings great experience that will enable us to build on our success in this key region,” said Alex Okosi, Director of Emerging Markets, YouTube EMEA.
