The Middle East & North Africa region did not have too much to show in the Mobile Lions category. Y&R Dubai is the only agency to get two shortlists. The entry ‘The Traffic Gaaye’ for Videocon is shortlisted in two sub-categories in Mobile Lions.
The details are as follows:
| Title | Advertiser | Entrant Company | Country | Agency |
|---|---|---|---|---|
| The Traffic Gaaye | Videocon | Y&R Dubai | UAE | Y&R Dubai |
| The Traffic Gaaye | Videocon | Y&R Dubai | UAE | Y&R Dubai |
No stranger to the Middle East region, Zeba Mahmud spent her initial years in Saudi Arabia. Her academic and career journey took her to the highly competitive media scene in India, where her forte has been in current affairs and education. The driving force behind AM Media Corp, as its Editor-in-Chief and CEO, Zeba's mandate is to present the marketing and media growth story, education and startup ecosystem of Middle East & North Africa. Zeba is based in Dubai, where she lives with her husband and daughter.