Blue 449, part of the ZenithOptimedia group, has set up shop in the UAE, officially marking its eighth network office. This follows the global launch of the Blue 449 network in March 2015.
Blue 449 UAE is based in Dubai and will be led by CV Suvi as Managing Director of Blue 449 MENA. Mr Suvi will report to Firas El Zein, CEO, Zenith MENA.
“We are extremely excited about the launch of Blue 449 in MENA. It is a dynamic network that will benefit from all the resources of ZenithOptimedia and Publicis Groupé. The network’s integrated planning approach and Open Source partnership framework will enable us to work more effectively across media, content, data and technology bringing in flexibility and agility to meet client challenges,” said Mr Suvi.
Blue 449 will have 17 city hubs by the end of its first year of trading. These agencies operate collaboratively with the other ZenithOptimedia brands including Zenith, Optimedia, Performics, Newcast, Moxie and Ninah. The Blue 449 network also benefits from access to the broad range of services within the Publicis Groupé and VivaKi within a new framework for clients called ‘Open Source’. The agency plans to build relationships with media, technology and creative partners through collaborative, ‘Open Source’ management.
“We are very proud to open Blue 449 here in Dubai. This launch is a significant step in the creation of the Blue 449 network. This first outlet in the Middle East, continues our expansion and the development of the agency’s very different methodology to communications and our open source approach. CV Suvi and his team are excited about our unique way of working and can’t wait to see what this will deliver for both local and global clients,” added Andras Vigh, Global CEO, Blue 449.
