The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The drop in oil prices in 2014 has had a severe effect on the economies in MENA, and has… Read More
Following the silo-less restructuring of Publicis last year, the holding company has created a new structure for its media brands forming Starcom, Zenith, Mediavest|Spark, and Optimedia|Blue 449. The development will see the end of agency networks of Starcom Mediavest Group and Zenith Optimedia. Even as… Read More
Blue 449, part of the ZenithOptimedia group, has set up shop in the UAE, officially marking its eighth network office. This follows the global launch of the Blue 449 network in March 2015. Blue 449 UAE is based in Dubai and will be led by… Read More
In 2018, mobile advertising will overtake desktop and account for 50.2 percent of all internet advertising, as per ZenithOptimedia Advertising Expenditure forecast. Mobile advertising will total USD 114 billion in 2018, up from USD 50 billion in 2015, and will be larger than all other… Read More
